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Transforming Customer Experience – Buzzeasy

 

Transformation is all about the Customer!

It’s not the companies that are driving digital transformation. Instead, the transformation is being driven by the constant evolving customers. To be able to provide a seamless and consistent customer experience across channels the businesses NEED to evolve too .

 The kind of experience being offered by apps & platforms becomes a benchmark & customers gradually get accustomed to it & expect the same from all the players.

Changing market conditions & surge in competition offers them options. Today they can find & easily switch to another goods and service provider.

Think of the rapidly evolving technology causing changes in Social Media, Mobile, Augmented reality, Wearables, Internet of Things, Real-time availability of goods & services.

If companies cannot remain current with their audience’s pain points, their preferences, availability across various channels then they are ought to slowly phase out to more-engaging competitorsAt Buzzeasy, we help you in Creating, Enabling and Nurturing a customer relationship by the Strategic management of data, by the implementation of new & relevant technologies into existing business processes &/or re-inventing or innovating new ones and by being agile & lean in our applications.

75% of online customer expects to get “now” help within five minutes, and the same percentage also uses the comparison services for consumer goods and trusts online reviews over personal recommendations.

How can we benefit you?

Understanding Customer & their Preferences

To better understand about the customer, we need to define all audience segments, create their persona & bring together all the data points about the customer, their behaviors, interests & from all sources. This would be a mix of historical & real-time data generated by various of their activities. This will help us get a 360-degree view of the customer & an edge ahead of the active competition. According to Accenture, 75% of customers admit, being more likely to buy from a company that recognizes them by their name, knows their purchase history, and recommends products based on their past purchases.

Mapping & Optimising your Customer Journeys

Once we understand customer, it becomes significant to map their present journeys & how technology & data can enhance or innovate the same. This starts with a most important question around their expectations & identifying the touch points. The process of mapping (primary & secondary research data) to actionable insights must consider the context of the customer. The context in mapping journey often becomes the reason for delighted experiences.

Nurturing Customer Experiences

Business owners would know that retention comes out cheaper than acquiring new users & thus it makes all the sense that businesses should invest in nurturing customer relationships & experiences. Unparalleled social customer service, Personalised offerings, Engagement campaigns & outreach for feedback do wonders in keeping the customers happy but also spend more. Keeping customers engaged & delighted becomes important to create brand recall & increase loyalty. It all begins with being Omnipresent & Customer-centric at the core.

Econsultancy’s 2017 Digital Trends survey found customer experience is the most important differentiation tool for competing in today’s global marketplace. It’s only time you begin transforming because your customer’s expectations would only grow with every day passing by.

Get your Branding, Communication & Marketing strategies reviewed by our experts

& streamline yourself with some trending & tailored strategies for your domain.

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